Create Once Publish Selectively in Content Strategy

COPS would follow those same longview content preparations steps as COPE. In addition, COPS should:

  • Take into account the appropriate-ness of the content for each channel and audience
  • Add in the editorial and messaging considerations unique to each
  • Use the content only if it meets stated objectives and goals via those channels

Source: Content-ment.

I really like this approach to content strategy.

User vs. Pro Video

The use of videos in content marketing is growing as more companies try to incorporate visual elements in their content marketing campaigns instead of relying solely on text-based initiatives. Oftentimes, businesses weigh the option of user-generated videos over professionally produced ones. A new study by comScore and EXPO found that the best method is to combine both.

Source: ContentMarketingInstitute.com.