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The use of videos in content marketing is growing as more companies try to incorporate visual elements in their content marketing campaigns instead of relying solely on text-based initiatives. Oftentimes, businesses weigh the option of user-generated videos over professionally produced ones. A new study by comScore and EXPO found that the best method is to combine both. Source: ContentMarketingInstitute.com. I keep watching this TED Talk, given by one of the passengers on Flight 1549, which crashed into the Hudson River in 2009. His message is simple: These stand alone as great life lessons, but what also struck me is that these barriers also show up in the tech world. Are you too focused on the small details of a project? Are you so frustrated about a missed deadline that it’s starting to impact other areas of a project? Are you being a good leader on your projects, and setting a good example for your colleagues? I know that I can do better with these lessons not just in life, but in my “tech/web professional” life too. Can you? What would you learn on a crashing plane? Videos have become a bigger part of the world wide web. According to a recent report by the Pew Internet and American Life Project, online adults who view videos on video-sharing websites has nearly doubled since 2006. The report also states that more Internet users rely on online video for their television and movie viewing. With stats like these increasing, especially on a yearly basis, videos with strong stories will become more important than ever. Here’s my top three viral videos. Keep in mind, these represent my absolute favorites. I’m not going by stats, categories or anything else like that. You might call this list the most memorable videos – to me. Enjoy! 1. Randy Pausch gives his last lecture – “Really Achieving Your Childhood Dreams.” 2. J-Mac: A Hoop Dream. 3. There’s something funny about a Font Conference. I look at these and I can tell that I, at least, love videos with a story and characters. What are some of your favorites and why?
Tag Archives: Video
User vs. Pro Video
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What Would You Learn on a Crashing Plane?
My Three Favorite Viral Videos
This video is more than an hour long, well above the short viral video standard. Yet, it has more than 10 million views. Why? Superb content: a wonderful story and lesson combine for the perfect touch. Watch it. Now. 
This video tells the take of Jason McElwain, an autistic teenager who captured the hearts and minds of millions when he went from basketball team manager to hoops hero in just under four minutes. What can I say? I’m a sucker for big dreams. There are several different videos of this story out there, but I like this one the best.
If you’re a graphic designer or web designer, this video is for you. Wildly creative and full of characters, the world of fonts comes to life.