Create Once Publish Selectively in Content Strategy

COPS would follow those same longview content preparations steps as COPE. In addition, COPS should:

  • Take into account the appropriate-ness of the content for each channel and audience
  • Add in the editorial and messaging considerations unique to each
  • Use the content only if it meets stated objectives and goals via those channels

Source: Content-ment.

I really like this approach to content strategy.

Published by David A. Kennedy

I work as a Design Director at Automattic on Jetpack, focusing on the front end experience.