The Gruen Effect

Maybe this answers the age old question of “Why do all [responsive] sites look the same?” You know the formula:

  1. Full bleed hero with call to action
  2. List of three or so features
  3. Email newsletter signup form
  4. Social media links in footer

Maybe the Gruen Effect is secretly controlling Web Design.

Dave Rupert talks about The Gruen Effect, and how it might relate to web design. Victor Gruen invented the American shopping mall and discovered stores could lure customers with big, bright storefronts.