Everyone’s spending increasingly more consumption time dicking around in apps and snacking on bite-sized social content instead of browsing websites and searching Google.
Publishers are relying more on social traffic not because Google’s squeezing them out, but because that’s where everyone went. The dominance of mobile usage, social networks, and YouTube, plus attention-competition from apps, are the real problems for web publishers and blog writers.
The social and app revolutions haven’t been purely additive — much of the time people spend on those now has come at the expense of search, RSS, and bookmarks.
Every hour we spend on Twitter or Facebook instead of reading and writing elsewhere is just making this worse — and I’m as guilty as anyone.
Marco Arment in Google and blogs: “Shit.”