Create Once Publish Selectively in Content Strategy

COPS would follow those same longview content preparations steps as COPE. In addition, COPS should:

  • Take into account the appropriate-ness of the content for each channel and audience
  • Add in the editorial and messaging considerations unique to each
  • Use the content only if it meets stated objectives and goals via those channels

Source: Content-ment.

I really like this approach to content strategy.

Steve Jobs on Content and Technology

“One of the things I learned at Pixar is that the technology industries and the content industries do not understand each other. In Silicon Valley and most technology companies, I swear most people still think the creative process is a bunch of guys in their early 30s, sitting around on an old couch, drinking beer and thinking up jokes. That’s how television is made, they think. That’s how movies are made. And I’ve seen at Pixar that that couldn’t be further from the truth. The folks on the creative side work as hard as any technology folks I’ve ever seen in my life; they’re just as disciplined; the process is just as difficult and disciplined as an engineering process is. The contrapositive is true, too. People in Hollywood and the content industries think technology is something that you just write a check for and buy. They don’t understand the creative element of technology. They don’t understand that this stuff is created by people working extraordinarily hard, and with passion, just like the creative talent that they have. These are like ships passing in the night. One of the greatest achievements at Pixar was that we brought these two cultures together and got them working side by side.”

Steve Jobs from a story: “Without Jobs as CEO, Who Speaks for Arts at Apple”

I originally tweeted about this too. Hat tip to Felix. I liked it so much that I wanted to post it as well.

A Creative Way to Use Delicious

Remember when people doubted the future of Delicious? Seems like just yesterday.

But then, the founders of YouTube bought the popular bookmarking service and its future seems more concrete. Many web-savvy, bookmarking-hungry users still employ Delicious as an online bookmarks manager. But there are other, creative uses too.

Let’s say, you’re a small business, nonprofit or anyone who needs a way to catalog online links or media stories written about you. Enter Delicious. With Delicious, you can bookmarks links and catalog them by creating different tags, which can be read via RSS. You can then send those feeds (however many you’d like to) to a page on your website.

Getting Creative

Boom. Instant news/media center. It’s a simple, quick and effective way to collect those important mentions about your brand in one place. Plus, you can use the good ones as links for Twitter, Facebook, your blog and other social media platforms. Check out the page we built where I work – The Arc.

For us, Delicious fills the gaps between tweet, save and archive. We know that everything will be cataloged somewhere, and we can be selective about what we share via social media, concentrating on the good stuff. Plus, with the export options that Delicious provides, you know that you’ll always have our bookmarks in one form or another.

And You?

What other ways have you used Delicious? Let me know in the comments.

Posterous vs. Tumblr: How to Decide in Three Steps

Waiter image

Choosing a blogging platform is like going to a new restaurant: you want to try something new, but you don’t want to commit to something that won’t be that good, and end up with a bad taste in your mouth. Plus, the choices remain endless.

I recently wrote a two part series on using WordPress for your website, and am always interested in the evolution of blogging and publishing platforms. Monica Guzman asked via Twitter how Posterous and Tumblr compared. Also, my good friend, Colleen Callahan, had some questions about Tumblr the other day, so I thought I’d tackle this question in a post.

1. Create an Account on Both Platforms

I have some expertise in interactive media, so I certainly could take a better stance here and recommend one platform over the other, but that would be pointless. Why? Everyone is different.

So don’t be afraid to sign up for an account on both Posterous and Tumblr and experiment. You’ll probably know very quickly which one you prefer.

2. See Who’s There (in the Community)

Both Tumblr and Posterous have strong online communities of bloggers who blog there every day. Depending on who’s there, you may want to select one over the other. Sure, a blog or website can be read by everyone, but it’s often the people within a certain community who first become evangelists for your site.

For example, my friend, Colleen, wants to start a site centered around music. I told her Tumblr might have the stronger community for that audience. I put my running blog there because I found more runners in that community than Posterous. I put my learning journal blog on Posterous because I found a lot of general-interest blogs already there.

3. Think About the Content You’ll Have and What That Will Mean for Using the Site

Many of the options and features for Posterous and Tumblr have striking similarities, but ultimately, it comes down to your content, how easy it is for you to get it out there and how easy it is for users to interact with it. Choose the platform best suited for this process.


When I researched each of these platforms, I found this head to head comparison by Mashable very handy. They like Posterous over Tumblr, by the way. I also wrote this article over at Fuel Your Writing on four of the main blogging platforms.

As for me, I find it hard to pick a clear winner. I use each one for a different purpose, so it’s hard to compare. It all comes down to YOU in the end.

Image by Brendan76.

The Ultimate Blogging Resource List

You can never have enough resources when it comes to blogging.

I put this list together about three weeks ago for a presentation on vs. Blogger. The meat of the content was guided by this great post, comparing and Blogger.

However, I wanted to give people something more to guide their blogging adventures. That ignited this list of varied resources that I turn to every day when blogging.

Some contain advice, some lead to tools and some help you produce content. Become aquatinted with them, use them and your blogging will improve in no time.

Blog Tips and Tricks

Sites to Help You Blog Better

5 Tips on Producing Award-Winning Multimedia Content

Michael Radutzky has presided over some of the biggest stories of our time.

The Senior Producer for “60 Minutes” has worked on stories about Oklahoma City Bomber Timothy McVeigh, the Duke Rape Case and President Barack Obama just to name a few.

His work has earned him seven national Emmy awards and several other prestigious journalism awards. His full biography can be seen here.

Radutzky, who serves on Elon University’s School of Communications Advisory Board, spoke with my Public Opinion in New Media class today. The class is part of the university’s new Master of Arts program in Interactive Media.

What follows is an abridged version of our 60-minute discussion. Everything is paraphrased, except where quoted. Even though Radutzky does not hold a technical position, his insights are perhaps more important than anything a designer, programmer or developer can ever tell you. That’s my opinion.

I’ve boiled his insights down to five important takeaways that relate to multimedia. Note that none of his tips have to do with technology.

1. The story comes first. If the story falters, you have nothing.

Always craft stories with characters that people care about and make sure you answer a reader or viewer’s questions before they have them. That serves as the glue that holds a solid narrative together.

2. Provide unique content.

Radutzky used the example of “60 Minutes” staffers filing behind-the-scenes stories and commentary using Flip Video cameras. He said to remember that the interviewer is interesting too. People always love to peek behind closed doors, so to speak.

3. What’s the story really about?

Radutzky said “Every story has some kind of essential soul to it.” Every piece of content you produce should pass a kind of litmus test. If you can’t get to the heart of the story in 60 seconds or less, then maybe it’s not that interesting.

4. Follow your gut.

Always have your antenna out, on and attuned to what’s interesting. You always want to produce visually appealing, emotionally charged content that people can identify with. You can’t do that without trusting your instincts.

5. Segment the content.

Today, people crave short bursts of information. The opportunities to do long-from storytelling are becoming less prevalent. So segment your content into digestible bites, fit for different audiences.