One of my favorite authors, Steven Pressfield, did an interview with CopyBlogger recently, and talked about his life as a writer. One of the interesting things he said was that he refused to use social media himself because it got in the way. His publicist primarily monitors his social media channels. Does Pressfield have a point here?
Absolutely. Do you adjust the use of social media if you’re working on a big project or goal?
The social media world has become more crowded than ever. The battle for users has heated up as Facebook and Google roll out new feature after new feature. Watching this has made me wonder how many people will hit social media fatigue.
Most people can only handle two or three profiles. As the landscape becomes more crowded and competitive, I like to think about the question of choice. Which social media platform would I choose if I had to pick just one?
A few moths ago, I would have picked Twitter. It’s quick, has a nice user interface and has given me a lot of personal and professional value. Lately though, I’ve found more value in Google Plus. The profiles have more options, you can still use hash tags and the conversations flow easier.
Social media has become the norm for today’s web. With the recent launch of Google Plus, social media savvy users have another profile to nurture, meaning they need more content to share with the masses.
Before a week ago, I had never used Google Reader’s social features, mainly the share feature. However, I started publicly sharing items on my smart phone during my commute on public transportation. I call it an on deck circle for social media.
It’s double-filtering: Once you share to Google Reader, you can decide whether or not to share the post to one or multiple other networks. Google Reader can be your almost-everything, and help you select the best of the best for each social network.
You could schedule some posts ahead of time: This might help you maintain a more active presence on your favorite networks.
Sure, you could just share directly to other networks: However, this approach will help keep your content focused, and mix up original links with resharing.
It the last week or so, I’ve shared about three times as much as normal.
In what ways are you trying to refine your social media sharing?
Facebook has begun to build its next generation of the social web, among a highly competitive social media space – with Twitter, Google Plus, Diaspora and others innovating as well. The coming weeks and months will be interesting.
Sometimes the Earth has to truly shake to make you realize something simple.
When the earthquake hit the East Coast Tuesday, I first thought construction workers outside my office building had fired up the jackhammer again. Not so. Once I felt the rumbling, I immediately turned to Twitter. The tweets flowed within seconds. It was a surreal experience. Why?
It was the first big event that I participated in on Twitter. I tweeted a few times, and then started reading, consuming… I noticed something:
Twitter fed me real time information after the quake.
Facebook let me talk about it with close friends and family, and communicate with them that I was okay.
Google Plus let me surf a wider network with deeper analysis and threaded comments.
I couldn’t get everything from one social media platform. That may not be earth shattering, but it’s worth thinking about.
Right now, the tech community and other early adopters have raved about the new social network. So far, it’s received a better reception than Google’s previous effort – Buzz. But only time will tell whether or not Google Plus will become a success. Here’s what I think:
Combines the public nature of Twitter and the private nature of Facebook.
Strong visually – akin to Tumblr.
Strong integration with other Google tools, making it more valuable.
Hangouts seem fun.
Circles are intuitive, and the privacy controls represent a step forward compared to Facebook.
Things to Improve
It’s a lot like Facebook.
No integration with other social networks. It seems clear that Google wants to strike out on its own.